Elena Tang
Founder, Universal Touch | Product Development, Sourcing & Manufacturing Strategy Consultant
Most founders know what they want to build. The challenge is figuring out how to move from an idea to a product without wasting time, money, or momentum.
Universal Touch was created to help bridge that gap.
I work with founders, startups, and growing brands who need support navigating product development, supplier sourcing, manufacturing decisions, and brand positioning. Whether you’re exploring your first product idea or preparing for production, my goal is to help you make informed decisions with greater clarity and confidence.
My background combines product design, branding, business strategy, and manufacturing. I studied Product Design at ArtCenter College of Design and Design, Business & Technology at the University of Southern California, while also working alongside a family-owned manufacturing and distribution business with more than 27 years of industry experience.
This combination allows me to understand both sides of the process: how products are envisioned and how they are actually produced. Through Universal Touch, I help founders connect strategy with execution—aligning brand goals, supplier relationships, and manufacturing plans before costly mistakes happen.
Today, I primarily work with early-stage founders, consumer product brands, and businesses sourcing from Asia who need a trusted partner to navigate the path from concept to production.
